Full-stack digital agency
Full-stack digital agency
Megapuesta is a well known brand which is regulated by Coljuegos, the gambling authority in Colombia.
Client need: An investment opportunity has been offered to the client and it was our role to provide a POC for the brand to see that the product reactes well with a wide variety of marketing tactics.
Our strategy: Create quick exploratory campaigns on a few platforms, seek at least 70% ROI within 3-4 weeks for each campaign and scale when that rule is met.
Our approach: We involved Google Ads, Meta, Instagram, and over 10 ad networks for this specific client. We created brand new landing pages on-site for the client which more than doubled the conversion rate.
Summary: Client was able to close a multi-million dollar investment deal. Brand grew its average registration count by x5 and it’s average daily FTD by x4. Monthly NGR grew by x2 during the duration of the campaign and well after.
Gameloft is a popular developer of social and mobile games.
Client needs: Installs of the suite of apps Gameloft offers their users for around $7 per install.
Our strategy: Create a widely targeted pop campaign in allowed countries. Exclude non-performing placements and dupicate successful campaigns with only the best placements and a better bid.
Our approach: We involved media buy of mainly popunder and push notification ads from EZmob DSP.
Summary: We’ve never hit about $7 and actually managed to reduce the average CPI rate for around $2.
SportsTraders is a technology company that develops innovative, new sports betting technologies and products. With years of combined experience in developing apps and web platforms, ST has developed a way to place bets on a team and player potential.
Client needs: Client was integrated into a major Austrian casino brand but was not enjoying a good enough integration with the said brand. In addition, the client had a major publishing deal with the biggest sports news website in Austria and needed guidance on how to prepare for maximal gain during the dates of the campaign.
Our strategy: Utilize Google Tag Manager and Analytics for tracking the retention caused by the host brand. Developed a mini-site to create direct exposure on search engines for the Sports Traders brand.
Our approach: We first made sure the product was tracking well through analytics and a 3rd party tracking platform. We’ve set up direct communication channels with the publisher and provided reporting for both sides to understand the impact of the campaign in real-time.
Summary: Sports Traders was able to secure an investment from a gaming brand.
Truecaller was created to identify who was calling, but today it is being used to fight crime, and help loved ones
Client needs: App installs with a certain retention KPIs.
Our strategy: Set up tracking in a way we see retention-rates per user segment group and generate app installs via social and media buy.
Our approach: We focused on media buying across a variety of ad networks and social channels.
Summary: 2-3% conversion rate average for the lifetime of the campaign. Low amount of users who didn’t meet the retention KPIs.