Full-stack digital agency
Full-stack digital agency
Getting started with your online business takes a lot of work and a lot of problem solving. There’s a long list of “to do’s” that need to be done before you can call your business online.
One thing that good to consider carefully before starting an online business is what the company’s vision and goals is, what problem you’re trying to solve, and why your solution is better or different than other services being offered.
When you consider your vision and goals, it will be much simpler to sort out a lot of the other issues you have to go through while setting up your online business.
Keeping it simple, your logo is one of the first creatives your business needs to be able to have a site , business cards and some kind of presence. The logo should personify as much as possible your vision and the goals of the company, it should have colors that will be used in the website and across the brand.
For example, different styles of design could intuitive to different products or vertical. Having a shield in your logo’s design might indicate you deal with protection such as a VPN or Anti-Virus software. That’s why it’s extra important to define your vision and see how your logo syncs to that vision.
For anyone with a well defined vision who is interested in moving forward with a logo and has no design skills, a great solution that can get you a very professional logo for a minimal cost is 99designs. 99designs allows you to start a competition between 100’s of different skilled designers that compete for the best logo for your company. You simply need to provide the designers with a detailed description of what your logo requires and then sit back and wait for the designs to pop up in your inbox. A competition is just a couple of days and costs $299 and at the end of it you simply choose the winning designer which receives that payment award. Read about our competition in 99designs in the below case study.
Case study: Logo Design with 99Designs
Cost: $299 logo design + $60 competition extension by 1 day.
Results:
To be able to get to our last 5 logos from the 100 different logos we’ve received we used 99design’s poll feature which allows you to select up to 8 logos and share them with you colleagues, friends and family. Expect to be surprised with the results you get from polls, they might not fit with the expectations you’ve had before the poll started.